Final Portfolio Project is a PowerPoint presentation/TUTORIALOUTLET Final Portfolio Project is a PowerPoint presentati | Page 2

Part II: This section includes the application, analysis, formulation
and evaluation of the product launch using the principles from this
course. Include the following:
Describe the hypothetical new product.
Provide the competitive analysis with rationale for the product’s
success.
Summarize the business case.
Specify beta tests and defend your recommendations.
Construct the strategy formulation in relation to the product/service
launch.
Analyze and evaluate the country's cultural and external differences
with their respective application to product/service launch.
Analyze the strategy implementation on one of the following:
systems, people, or process fit.
Include at least six outside academic and professional references that
provide information and guidance for your portfolio project. Use
outside academic sources other than the textbook, course materials, or
other information provided as part of the course materials. The CSU-
Global Library is a good place to find these sources. Follow APA
format, according to CSU-Global Guide to Writing and APA
Requirements.
Week 3: Selection of a Multinational Organization (worth 20 points)
By the end of Week 3, submit your choice of a multinational
organization and industry upon which your Portfolio Project will be
based.
See the Portfolio Project grading rubric for details.