ANNOUNCEMENT CLIENTS | BEAUTY
Hourglass Cosmetics was founded in 2004 by Carisa Janes. The beauty veteran saw a void in the beauty market and made a commitment to reinventing luxury cosmetics. Hourglass is a worldwide retailer with launches is Bergdorf Goodman, Harrods, Space NK and more. They are known for their modern design, and sophisticated visuals. Not only is their service pure luxury on top of this they are completely cruelty free making them perfect for Announcement. ....................................................................
Kat Von d is a mid-high end makeup brand. Sephora approached Kat who was a well-established tattoo artist, to create a collection of her four perfect shades of red lipstick. From there she made a huge uproar and her brand grew into the beautiful range that it is today. Kat Von D believes that beauty is a creative outlet for everyone, from beginners to pros. My reasoning behind choosing this brand is not only her collections but also their ethics. Their beauty is completely cruelty free and is now working towards creating every product in a vegan manor. To me this is the kind of brand I want to represent my service as they are an inspiration and will fit in perfectly with the Announcement customer. .... ................................
Charlotte tilbury started off as a makeup artist to the supermodels in the 90’s. Her passion was the way women would feel when they leave the chair feeling beautiful, powerful and sexy. She then had the opportunity to work with many famous photographers and designers such as Mario Testino, Tom Ford and Stella McCartney. In 2013 Charlotte Tilbury launched her own skin care and beauty brand in Selfridges. Since then she is stocked globally and the complete it brand. To me she is very current and her demographic really suits my service. The brand is sleek, and most importantly will give me recognition because of her power in the celebrity industry. We are a generation inspired by the famous therefore with people like Kim Kardashian, Emily Ratajkowski and Sara Sampaio all associating with the brand it will give me good business and consumers.