MY UNIQUE SELLING POINT
With any idea you need to ensure there is something that makes your business different and very original. In order to make my business successful i want to add a USP - ensuring that my business has a sustainable edge and only uses cruelty free products only. I have scanned the internet and found that an idea like mine doesn't exist. Granted there are a few similar concepts but they stride more in the untied states. Also from the research i have found they all require a shop, and don't make it so personal. Also none of them combine beauty and fashion its always either or.