Introduction
My concept will be a virtual styling service. I will be giving the consumer options to explore all aspects of their appearance based on an event. The service will then find my customer their outfit and specific makeup look based on the questionnaire that has been personalized to them.
My proposed business idea is concerned with makeup ideas, fashion inspiration and trends. I believe that there is a knish in the market and after much research I noted that other fashion and makeup advisors failed to accommodate to individual differences. This inspired me to tackle this issue; I designed a service appropriate for an audience of all ethnicities and sizes. Using styling as part of my pathway, I will analyse body shapes, skin tone and eye/ hair colour, to know exactly what every individual will suit both fashion and beauty wise.
The knowledge I acquired from the Traid project will assist me to create visually stimulating campaign imagery, use social media to promote the app and create effective online and offline marketing strategies.
Contextual studies and marketing will go hand in hand helping me to give the customer the best app, with easy access and usage, and will provide effective online and offline marketing strategies. To assist with the service, I will also look provide YouTube tutorials and a look book with a focus on cruelty free makeup with a sustainable edge.
I would like my service to represent a sustainable and cruelty free persona and use this as a unique selling point to target a clientele and brand I feel inspired by and aspire to shop at. The business will be very trend based, and will offer a subscription service. I will give my customer the opportunity to visit the Announcement app on a regular basis filled with current trends, advice and personal styling.
The business will be developed within two main pathways. I want all aspects of the service to be seamless, and for all aspects to link and provide me with the best outcome possible. I will ensure that the business is successful by stating my development in my research magazine, and staying on track by identifying with my planner and smart targets.