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'Always Stylish' is my favourite of the three, it contains everything I wish for my website to bring across to the consumer. They have used images that are current and intriguing, as well as simple headers which allow easy non confusing navigation. My only tweak would be the colours again, everything is very neutral however I believe there should be some colour to really grasp the customer’s attention, even if there was an accent colour not grey all the way through. Another factor is the logo, although I is very minimalistic I can understand the look and feel for it, it is nice as you instantly know it will something fashion related because of the wardrobe and sometimes obvious can be best.