PACKAGING
INPIRATION
As my business is an online virtual styling service I will need a packaging for the garments and makeup to be sent to my consumers chosen address. For me it is very important as I am networking a sustainable brand that the packaging follows that requirement. Therefore when researching for other packaging that I liked I found they were usually not recycle friendly. However these are some designs I admire, but will create my own packaging in an environmentally friendly manor. Although some of this research is secondary I have included some primary research with packaging and parcels I have received. Of these Zara is my favourite as they actually have a completely recyclable box, which looks chic, has easy access and protects your items inside. From this I have definitely found I prefer the look and feel of a box as a bag can look quite cheap wont be completely biodegradable.