Fibre2Fashion November Issue'17 | Page 98

Smart clothing is the way forward Our primary market is the United States. China remains our main market in Asia. Besides that, the domestic African market is also important to us. We are trying and would like to explore Europe as well. In Europe, they use more mature chemicals and advanced machines. European markets have low quantities, high pricing and high quality. To enter Europe, we need to understand their markets better. We want to focus on our strengths and not be hasty in our decisions to enter new markets. specialist watching out. At the same time, our yarn dyeing factories have their own purchasing staff, who watch from their end. So these three departments gather information and prepare reports. We also use reports from the Taiwan Textile Federation and the American Cotton Association. What percentage of your sales is through brick & mortar and what through e-marketplace? For B2B, it is quite hard to sell through an online marketplace if you do not have a brand. We do not plan to do that at the moment; we will stick to supplying to brands. Having a brand of your own requires huge capital investment. We really need to be careful about when, where, and how to start a brand. Since we manufacture for brands, we wouldn’t want to end up being their competitor. How do you predict the price trend in the dynamic global yarn markets? We actually have three different people who do this job. One of them is from our production department who overviews the price trends in all the countries we operate in. The other is the fabric department, which purchases the yarn too. It has a senior What is the USP of your produ cts? In the yarn dyeing segment, we used to be the largest mercerised yarn-dyed manufacturers in Taiwan. However, the demand for mercerised yarn reduced with the passage of time. We are leading yarn-dyeing manufacturers who are bluesign certified in Taiwan. We use the bluesign systems to upgrade our factory. We use chemicals and make sure the dyeing techniques used are as eco-friendly as possible. In terms of fabric innovation, our R&D team is a pioneer. We can develop any fabric based on customers’ requirements. On the garment manufacturing side, we have three different production facilities, as I mentioned earlier. Customers requiring quick response to orders opt for our Mexico site. If they need in large quantities, then our Asia site is preferred. If they want duty-free production sites, then the orders are routed to the Africa site. Manufacturing smart clothing is our strength. Which are your major international markets? Are you planning to expand to any other regions in the near future? What is your R&D team like? How much do you spend on R&D annually? We have a R&D and marketing department at TexRay. Our new CEO is extremely careful about spending money. He analyses closely the output of spending on R&D, which is why we call it the ‘conversationalisation department’. Every penny spent on R&D needs to have a solid outcome. So our human resources in the R&D team is extremely tight at the moment. The R&D team gets new materials, tries new techniques and machines to come up with unique innovations. We have marketing people, who seek all sort of market information, work on customer analysis, and look for new technologies. They also gather information and news from around the world. There is also another team that participates in different exhibitions and public relations events. We also have a dedicated team working on special projects. R&D is the backbone of the company. What are your growth expectations from the company for the next two fiscals? It is hard to give a number. Some of our businesses are doing well. But due to an unfortunate fire accident at our China site last year, we lost a few goods. We did suffer quite a bit from that last year. But if I have to give an overview of the company, then TexRay is growing, especially in Africa. In the United States, it depends on the political decision to be taken by President Trump. Our China market is going strong. Therefore, we expect a 5-10 per cent overall growth in the next few years.