ADVERTORIAL
Tough to grow fabric business
online
Taiwan-based Premiere Fashion offers a variety of customised finishes with stable quality.
Doris Lo, Manger & Michael Lin, GM, Premiere Fashion talk to Fibre2Fashion about
market trend and the company’s strategy for online expansion.
How does your supply chain network work? What regions of the world are
parts of your supply chain?
Our supply chain is only in Taiwan and we have 65 factories. We have 10
yarn factories and 20 knit factories to make different knitted fabrics like jersey,
jacquard, fleece and construction fabrics. We also manufacture at 27 finished
factories, including those for printing and lamination. We have a team of five
quality control (QC) experts who visit these factories every day. Each factory has
its own QC supervisor.
Michael Lin
GM
Do you source materials from outside Taiwan?
We import a special, rayon-type yarn from Japan. Generally, we produce in
Taiwan but there are specific materials that we import from Japan and chemicals
from Europe. Normally, we buy specialty products and chemicals from Taiwan
and the Taiwanese agent buys from Europe or the United States, but our p oint of
contact is in Taiwan.
Which brands and retailers are you currently associated with?
Our main customers are only leading big brands. We do not sell to small buyers.
Is your company taking certain initiatives for sustainable and eco-friendly
textile production?
We are one of Bluesign partners and Bluesign panel checks every procedure and
every chemical for sustainability. Our fabric is eco-friendly.
Who are your competitors in the international market?
There are many competitors in Japan, Korea and China. They make functional
fabrics. Eclat is a competitor in Taiwan. They make yoga fabric. Their fabric is
very similar to ours.
Do you forecast any change in the next five years?
Of course, there will be changes. Today you can see that some main items
are popular but next year they will not be so popular. We discuss about new
developments in the sales meetings. Products will change year after year.
Where do you see your product segment growing in the local and
international markets?
Maybe the market would expand in the coming years. We have many new
collections coming up with German brands. We also plan to sync the print