Beat
INDIA
TEXTILES
RIL launches R|Elan high-
performance fabrics brand; forays
into co-branded apparel
Reliance Industries Ltd (RIL) has
forayed into co-branded apparel
business with the launch of R|Elan
high-performance fabrics brand. RIL
has created R|Elan following extensive
R&D, and using its expertise in fibre
re-engineering. These fabrics have been
created with active participation of Hub
Excellence Program (HEP) partners.
Following intensive primary and
secondary research, the company has
decided to focus on six key growth
engines through the specialty R|Elan
fabrics: R|Elan Kooltex – for use in
activewear; R|Elan FreeFlow – for use
in saris and dress material; R|Elan
FreeFlow – for use in western and
ethnicwear; R|Elan SuperSoft – for
use in shirting; R|Elan GreenGold –
made of greenest fibres in the world,
manufactured by recycling used PET
bottles, and for use in trousers and
denim; and R|Elan SuperBlack – for
use in suiting.
Pic courtesy: RIL
R|Elan Kooltex, a performance fibre,
capable of moisture management
in apparel, has found acceptance
with the makers of Wrangler. As per
the partnership deal, R|Elan will get
visibility in the form of hangtags on
garments, as well as in AV being
played at points of sale. On its part,
RIL will ensure that superior-quality,
high-performance R|Elan fabrics are
supplied exclusively to VF for denim
applications.
RIL has also partnered with more
than 25 textile players that are equipped
to produce new-age fabrics using
R|Elan technologies.
APPAREL
Arvind to set up ` 300 crore mega
apparel facility in Gujarat
Arvind Limited, one of India’s largest
textile to retail conglomerates, is
going to set up a first-of-its-kind ` 300
crore mega apparel facility in the
18 | FIBRE 2 FASHION NOVEMBER 2017
Arvind Limited executive directors Punit Lalbhai (left) and Kulin
Lalbhai explaining the mega apparel facility project to Gujarat chief
minister Vijay Rupani. Pic courtesy: Arvind Ltd
state of Gujarat. Following a recent
announcement by the Government
of Gujarat (GOG) with regards to the
Garments & Apparel Policy 2017, the
Ahmedabad based company has signed
a memorandum of understanding with
GOG.
Once fully operational, the ` 300 crore
project in Dahegam will employ more
than 10,000 people and produce over 24
million garments annually.
RETAIL
Future Retail to acquire HyperCity
Retail for ` 655 crore
Future Retail, which owns the Big
Bazaar retail chain, has announced
that its board has approved
acquisition of entire equity share
capital of HyperCity Retail (India) Ltd
Pic courtesy: HyperCity
from its existing shareholders for part
cash and part share consideration
aggregating up to ` 655 crore. Post-
acquisition, HyperCity will become
a wholly-owned subsidiary of Future
Retail.
Currently, Shoppers Stop holds 51.09
per cent share in HyperCity, while its
group company K Raheja Corporation
and the Raheja family own the
remaining 48.91 per cent stake.
“Future Retail will allot 9.3 million
shares (face value of ` 2) to HyperCity
Retail’s shareholders at ` 535 per
share on a preferential basis totalling
` 500 crore and ` 155 crore will be
paid in cash,” Future Retail said in
a regulatory filing with the Bombay
Stock Exchange.
in India’s consumer sector, has
announced that funds affiliated with
the firm have invested ` 760 million in
V2 Retail Ltd, a pure play apparel value
retailer with a focus on tier 2 and tier
3 Indian cities. The investment will be
used to accelerate V2 Retail’s store
expansion plans.
V2 Retail has 44 stores across 13
states in India and targets reaching a
store count of 100 in the next two to
three years, according to a Lighthouse
press release.
STORE OPENING
Mango opens first India store in
Delhi
Brand: Mango
Company: Mango
Location: Select Citywalk Mall (Saket
district), Delhi
Product profile: The store displays
apparel, footwear and accessories for
men, women and kids.
Store design | Interiors & VM |
Fixtures: The store is equipped with
advanced technology to provide a
seamless shopping experience for
customers. It has features integrated
inventory and the concept of endless
aisle, enabling customers to browse
the Mango collection on a tablet
with product details and availability.
Customers will also be able to skip
queues at billing counters, using the
Assisted Checkout feature on tablets.
About Mango: Mango was founded in
1984 and is today one of the leading
fashion groups in the world. Based
in its city of origin, Barcelona, the
company has an extensive store
network in 110 countries. From its “El
Hangar” Design Centre in Palau-solità i
Plegamans, every year it designs more
than 18,000 garments and accessories
for its customers to wear the season’s
trends.
India expansion: The brand plans 25
store openings in the next 5 years and
5 of them before the end of 2017 in
India.
Lighthouse announces investment
in V2 Retail
Lighthouse Advisors India Pvt Ltd,
focused on growth investments
Mango executive vice president Daniel López (left) with Ananth
Narayanan, CEO of Myntra & Jabong. Pic courtesy: Mango