Vidya
120 | FIBRE 2 FASHION NOVEMBER 2017
The six courses comprise the following:
Session 1 is on colour/sourcing from heritage
and nature where colour interaction, proportion,
use of nature, emotional context of colour and
defining unique selling points of their crafts are
taught in the context of similar work done locally
and nationally.
Session 2 is on basic design/sourcing from
heritage and nature where the artisans look
beyond focus on technique to see the bigger
picture of aesthetics, define their unique selling
proposition (USP) in the craft, basic design
principles like contrast, balance, texture,
emphasis, etc, and use nature/heritage as
inspiration and abstraction of forms.
Session 3 handles market orientation/concept/
costing where the artisans understand the
variety of customers and different ways of
segmenting market, understanding the
relationship and difference between cost and
value. They also learn about the flexibility
in market demand, awareness of personal
expenses, total products rather than just the
craftsmanship competition, collection USP, as
well as customer care and ethical behaviour.
Session 4 is about concept/communication/
projects/sampling with trend forecast,
abstraction, collection and USP being important.
Session 5 explores collection development/
finishing where value addition, quality, collection