Fibre2Fashion Magazine June 2018 June 2018 | Page 94

ADVERTORIAL
Splash introduces sustainable anti-
bacterial activewear garments
Since few decades sportswear has
become a driving force for new
trends in fashion and for textile
innovations. As a responsible
fashion retailer in the Middle East,
Splash enables customers to have
all the benefits of wearing Splash
products with pride.
Splash’s sports and activewear
brands have introduced N9 Pure
Silver TM Anti-bacterial technology
followed by their innerwear
garments.
The technology aims to enable
activewear to fight against odour-
causing bacteria, owing to the fact
of a growing hygiene quotient in
consumer perspectives.
Speaking on Splash’s association
with N9 Pure Silver TM Raza Beig,
director, Landmark Group &
CEO, Splash, Iconic & Landmark
International, said, “Activewear has
always been an integral element
in a person’s life and at times it
walks hand-in-hand with demerits
such as bacterial accumulation. To
answer this need, it is important
to innovate. We are pleased to
associate with N9 Pure Silver TM to
offer intelligent activewear to our
customers, answering their need with our innovation.”
N9 Pure Silver TM , a revolutionary silver based anti-
bacterial technology that acts by controlling the growth
of odour-causing bacteria on garments, making sure
wearers stay fresh and hygienic throughout their active
lifestyle. N9 Pure Silver TM is sustainable, non-leaching,
zero VOC and has low silver loading properties that make
this technology the ideal solution for garment treatments.
The technology is compatible with multiple substrates
and processes that provide long-lasting freshness and
malodour control.
Function and fashion have always been an integral part
of activewear. In fact, workout clothes act as a daily uniform
for a growing number of sport and gym enthusiasts. But the
major lurking problem with such garments is the unpleasant
malodour. Textile materials in the activewear range demand
continuous all-round protection against various modes of
contaminations such as dirt, sweat and malodour.
The primary cause for the malodour for activewear
garments is the bacterial growth on the fabric surface. Textile
materials do not have any inherent anti-microbial properties.
The natural properties of textile fibres provide room for the
growth of microorganisms due to sweat. Humid and warm
About Splash Fashions
Headquartered in Dubai,
Splash is Middle East’s largest
fast fashion retailer and part
of the Landmark Group,
one of the biggest retail
conglomerates in the Middle
East, India and Africa. Founded
in 1993 as a single brand store
in Sharjah, Splash currently
operates over 270 stores across
13 countries.
environments further aggravate the
problem. Staining and the loss of
performance of textile substrates is
a result of the microbial attack.
The N9 Pure Silver TM finish
is applied to textiles with the
intention to protect the wearer
from sweat malodour and the
textile substrate from degradation.
The potential presented by N9
Pure Silver TM is immense. From
articles of daily use, such as
clothing, and bed linen, to food
packaging—the opportunities are
vast, making it an ideal solution for
several industries. N9 Pure Silver TM
finds very interesting consumer
applications on textiles as well as other non-textile
substrates such as plastic packaging materials which can
be made more hygienic. Cosmetics can be preserved and
their anti-microbial properties can be enhanced. Shoes and
leather articles can be made odour free and safe to touch
using N9 Pure Silver TM .
Showcasing popular collections and accessories for
men, women and teens, Splash’s existing product portfolio
includes a uni-brand concept across its stores providing a
comfortable and easy shopping environment. Alongside, the
brand also houses a gamut of international brands under its
portfolio celebrating fashion in its true sense with its tagline
‘In Love with Fashion’.
About N9 Pure Silver TM
The silver anti-bacterial is manufactured by Resil
Chemicals Pvt. Ltd. and i s marketed under the brand N9
Pure Silver TM . The brand is synonymous with freshness,
hygiene and protection and has been accepted and used
by renowned global manufacturers such as Wrangler,
Lee, Wacoal and Van Heusen as an ingredient brand in
their product to communicate the use of a premium,
safe and novel silver technology.