INTIMATEWEAR | Q & A
Ecom | Sustainability | Organic Basics
Organic Basics has been growing significantly since its inception in 2015, where the company has experienced yearly growth rates between 200 per cent and 400 per cent.
GOTS-certified organic cotton and made through a sustainable production process.
What is the USP of your products? We have a brand mantra saying“ Basically Better Made. Consciously Created. Designed to Last”. We want to make the most comfortable and sustainable basics for both men and women sold primarily on a direct-to-consumer basis.
How have you managed to make innerwear biodegradable? One of the next big steps for us is to dive deeper into the lifecycle of our products, and make sure our products are fit for recycling. We believe this is the key to sustainability.
Where do you source raw material from? Do you manufacture your products or outsource them? We manufacture our products and source our own raw materials through different manufacturing and sourcing partners around Europe. We have most of our production focused in Turkey and Portugal, where they are also able to harvest the GOTS-certified organic cotton that we use.
What is your outreach? Do you plan to get into offline retail? We’ re just starting to look into the options of going into offline retail, after having only sold online for the last couple of years. A large part of the market for underwear( especially women) still prefer to buy their products in physical stores, and in order for us to have an impact on the fashion industry and drag it towards a more sustainable direction, we need to be present where our customers prefer to shop. That said, we still focus mostly online and believe this is the future.
What new products do you plan to introduce next? We’ re introducing our SilverTech 2.0 products this summer for both men and women, which are by far the most advanced products we have ever made. We enhanced our design for more comfort, heat regulation, durability, and breathability. We have partnered with Polygiene, one of the most advanced and sustainable silver fabric treatments in the world, to give an even better anti-microbial, odourless experience. All our underwear and tees are made with 100 per cent recycled nylon, making them more comfortable, more breathable and more durable, while reducing our environmental footprint. After this, we’ ll manufacture more seamless underwear and make use of tencel, which is a great and sustainable fabric.
92 | FIBRE2FASHION JUNE 2018