Fibre2Fashion Magazine June 2018 June 2018 | Page 90

Basics
This year, Organic Basics has started to work with Polygiene in order to make technology-advanced underwear, which is more durable, comfortable, odour-killing and sustainable than any of its competitors’.
How successful has Organic Basics been so far in
terms of financial viability?
Organic Basics has been growing significantly since
we started in 2015, where we have experienced yearly
growth rates between 200 per cent and 400 per cent.
Which are your major markets? Which new markets
do you plan to explore?
Obviously, our home market Denmark is big for
us, but besides that we have seen a lot of traction
in California where people really believe in our
sustainable vision. Second, we have large markets in
Germany and in the UK. We plan to explore a larger
part of Europe in 2018.
Which are your best-selling products? Which price
points work well for you?
Our best-selling men’s products are our original boxer
briefs. For women, it is our bikini briefs. Both are in
90  | FIBRE 2 FASHION JUNE 2018
All underwear and tees are
made with 100 per cent
recycled nylon, making
them more comfortable,
more breathable and more
durable.