Fibre2Fashion Magazine June 2018 June 2018 | Page 88

Basics
INSIDE SUSTAINABILITY
Four Danish men, tired of buying and using overpriced big-branded underwear, in 2015 decided
to create Organic Basics. Launched with the aid of crowdfunding platform Kickstarter, the
brand began with a subscription service and then expanded into a cool online store. Organic
Basics is trying to break free from the mainstream fashion industry by making products that are
sustainable and built to last. Co-founder and CEO, MADS FIBIGER RASMUSSEN, shares the
journey from the Kickstarter days to launching silver fabric treated products.
88  | FIBRE 2 FASHION JUNE 2018