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The 25 th Hong Kong Fashion Week for Spring / Summer
Latest fashion collections and market intelligence to be unveiled
Organised by the Hong Kong Trade Development Council( HKTDC), the Hong Kong Fashion Week for Spring / Summer will raise its curtain again in coming July under the theme‘ Happy Collage’. Entering its 25th edition, the four-day fair will run from July 9-12, 2018 at the Hong Kong Convention and Exhibition Centre. Some 1,100 international exhibitors are expected to present the latest fashion designs, international brands, garment, fabrics and accessories. As a premier sourcing platform for global buyers, the Hong Kong Fashion Week is also a gateway to vibrant markets in the Chinese mainland and Asia, making it an important event in the global fashion calendar.
New‘ Corporate Fashion and Uniforms’ zone The Hong Kong Fashion Week strives to keep abreast of the market pulse by actively incorporating new elements into the fairs. It is noticeable that corporate uniform, being an indispensable niche, has its sustainable growth in the global clothing market. In particular, there is a surge in demand for workwear in the Chinese mainland market with growing number of people engaging in the secondary and tertiary sectors. Following its first debut in 2018 Fall / Winter edition, the Corporate Fashion and Uniforms zone will take place again in this Spring / Summer edition to showcase latest corporate uniforms and workwear for different industries.
While functionality is an essential criterion for workwear, buyers nowadays also put much attention to the design approach, styles, quality as well as the technology element. After the successful participation in the 2018 Fall / Winter edition, Hong Kong exhibitor Antonhill Co Ltd. will be returning to present its latest collection of uniforms and one-stop design service. The brand put forward the concept of‘ corporate fashion’ into uniform supply service and focuses in designing and tailoring unique and representative uniforms for different companies.
The fair is also categorised with different thematic zones to enhance sourcing efficiency. Highlights among
them are‘ Fashion Gallery’ where high fashion and brands / labels will be featured,‘ World of Fashion Accessories’ which will house all fashion accessories-related zones such as bags, footwear, leggings and socks, gloves, scarves and shawl, as well as‘ Menswear’ and‘ Fabrics & Yarn’.
Fashion Tech transforms the industry Changes brought by advancement of technology have transcended industries, including the fashion industry. From trend forecasting, textile design, quality control to retailing, technology has gradually transformed different elements in the industry. Meanwhile, the application of technology into fashion can be spotted in the fair as well, with exhibitors presenting technologywoven fabrics or garment pieces. For example, the luminous fibre optics textile, presented by Shenzhen Fashion Luminous Technology Co Ltd, is a fabric with LED optical