Fibre2Fashion Magazine June 2018 June 2018 | Page 62

ADVERTORIAL
Soul Space: Making responsible
fashion accessible to all
In a country like India where pollution levels are high and
is ever increasing, we as responsible citizens must make
every step count and work towards creating a greener and
sustainable environment.
The fashion conscious brand Soul Space is working
towards this ideology by making responsible fashion
accessible to all. The spirited brand has recently unveiled its
flagship store in Pune and hopes to establish its footprints
in Mumbai, Bengaluru and Hyderabad by the third quarter
of the year. The brand has a strong presence on multi
brand e-commerce stores and its own website as well. It
is planning to launch 20 more stores across India by fiscal
2019-20.
The story of all Soul Space products begins with 100 per
cent organic cotton farming weaved by happy workers who
take care to bring customers sustainable, fashionable clothes
that come at affordable price range.
Trendy and stylish categories are available for both men
and women—Essentials, Studio and Athleisure.
 Essentials is an impressive array of lounge and
intimatewear.
 The Studio collection presents yoga and performance
wear to ‘be flexible’.
 The brand offers a special class of fashion in Athleisure,
where sportswear takes an uber stylish turn.
Apart from having trendy ensembles, the label is planning
to keep handloom dresses for women and a section for
kids’ garments. “The brand is #madeinindia with the cotton
#sowninindia for every person who feels for mother earth
and believes that everyone should be treated equally and
fairly. It helps you to reduce your carbon footprint and give
back to mother earth with clothing that is ethically made.
Sustainable fashion is about being kind to our environment,
sensible with our resources and treating our fellow garment
workers like human beings,” says Rajat Jaipuria, director,
Soul Space.
Every year, around 20,000 farmers experience severe
health-hazards due to poisoning. Hence, the brand is
working to help farmers and spread the message to care
about the people and planet by wearing rational fashion.
All the garments of Soul Space are GOTS (General Organic
Textiles Standards) certified and Fair trade certified with
a promise to be produced in a way that uses methods and
materials that lessen the impact on our environment and
does away with pesticides and toxic chemicals. Shopping
with the brand is not just about buying a fashion statement;
it is about being an appreciator of ethical clothing as
the fashion line cares for the farmers. Narrowing the gap
between grassroots and glamour, the brand spins the tale
of clothing that begins with organic cotton farming and
responsible manufacturing uniting sustainability with style.