Fibre2Fashion Magazine June 2018 June 2018 | Page 57

Men are better-groomed than earlier and take special care in choosing the right products for their needs.
The plethora of new fibres that hit the market had its cascading effect on intimatewear as well.
To name just a few: DuPont Sorona, Lenzing Modal, Lycra, Inviya, Freshsil, Birla Cellulose and
Creora. But all this happened towards the higher end of the market mix. Down below, small-time
manufacturers stuck to the basic cotton-oriented fabrics— some by design, others by default. The
market therefore remained varied and polarised, with one end of the spectrum swathed in the new
and exciting, and the other unceremoniously bereft of either invention or innovation.
But what’s past, is past for sure. It’s the set of trends of the future that one will henceforth need
to keep in mind. As Behal, who has been keeping a close eye on trends and changing consumer
behaviour, indicates, “Consumer preference will shift towards practical choices in innerwear and
companies will cater to functional requirements. The majority Indian female body type is one with
a heavy bust; they require high-support full-coverage bras. Full-coverage bras will not only remain
simple and functional, but also come in several style options and trim additions. Similarly, plunge
bras that are bought for deeper necklines are currently among the (hot) trends in the market.
“Owing to the trend that suggests consumers take notice of the colour palette in their wardrobe
while shopping for lingerie, more women seek to match their lingerie sets. Even as per different
skin tones, we have added three different nude shades to cater to these specific needs. Likewise,
we added neon colours to the PrettySecrets 2017 collection when neon outerwear was hitting the
market.”
The inclination towards certain fabrics too is bound to set in, sooner than later. Behal
underlines, “Preference for natural fabrics will see a rise as consumers become increasingly
conscious about their purchases. Bamboo-based fibres such as modal viscose will gain popularity.
Our Breathe collection consists of all natural 100 per cent cotton bras and we keep adding more
options in solids and prints. Our Super Soft Essentials in modal are an all-time favourite among
our customers. Natural fibres are super-absorbent and perfect for Indian weather, and hence it will
work well in the market.”
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