Fibre2Fashion Magazine June 2018 June 2018 | Page 14

Beat
INDIA
INDIA DEBUT
Uniqlo set to enter India with first
store in Delhi
and Bengaluru, apart from Delhi in
the next 3 years, media reports said
quoting Rajat Kapoor, director of Kay
Kay Clothing. Stores will also be opened
in tier II cities via the sub-franchise
agreement.
Swiss Military enters Indian retail
market
Uniqlo store in Singapore. Pic courtesy: Fast Retailing
Uniqlo, the Japanese apparel retailer,
will launch in India with the opening of
its first store in Delhi during Fall 2019,
marking the brand’s entry into the
South Asia region. India will become
the latest in a string of new markets
for Uniqlo worldwide, following earlier
announcements to launch in Sweden
and the Netherlands in Fall 2018.
Following the establishment of a
wholly-owned subsidiary in Delhi in May
2018, Uniqlo will soon begin recruiting
local talent as it prepares to open its
store in the world’s fastest-growing
major economy. “The company will
focus on expanding its presence in
the capital region before considering
other areas,” Uniqlo’s parent company
Fast Retailing Co. Ltd. said in a media
release.
As part of its preparations to enter
the Indian market, Uniqlo will soon
introduce its Uniqlo Manager Candidate
(UMC) programme in the South Asian
country.
Maternity wear brand Seraphine
coming to India soon
Pic courtesy: Seraphine
Seraphine, the London-based fashion
maternity wear brand, will be launched
in India in August this year. It has signed
a master franchise agreement with Kay
Kay Clothing LLP to enter the country. The
brand’s first store in India will be opened
in Delhi and it plans to have about 10
company-owned and sub-franchised
stores in the next 3 years.
The London based brand along
with Kay Kay Clothing will open
stores in major cities like Mumbai
14  | FIBRE 2 FASHION JUNE 2018
Swiss Military, a world-renowned
brand from Switzerland, has begun
a new chapter in India. The company
has recently signed an exclusive deal
with India based company Suisse A
La Mode, the sister concern of Million
Exporter. As per the agreement, Suisse
A La Mode will manufacture, sell,
promote and distribute apparels for
Swiss Military.
Suisse will manufacture innovative
products like jackets, pullovers, polo
t-shirts, tops for Swiss Military in India.
The Swiss brand will be available in
stores across India from September.
the readymade apparel market with
menswear. The company had earlier
introduced an apparel brand called
Vivaldi and had sold it to Proline.
Bombay Dyeing is also planning to
open close to 100 franchise stores in
tier II and III cities before the end of
this year.
The demand for readymade apparel
is huge in South India and the company
is looking at test marketing its new
brand in the region, media reports
said quoting Aloke Banerjee, Bombay
Dyeing’s chief executive officer (retail).
The new menswear brand will gradually
be introduced to other markets across
the country, he added.
BRAND AMBASSADORS
Ayushmann & Bhumi are brand
ambassadors of V-Mart
STORE OPENING
H&M opens first store in
Ahmedabad
Brand:  H&M
Company: H&M
Location: Iscon Emporio, Ahmedabad
Area: 15,500 sq ft
Product profile: The store offers
women’s, men’s, teenagers and
children’s apparel, accessories,
footwear and lingerie. The store features
the summer collection which is a mix
of silhouettes on natural fabrics as well
as silky fabrics. The collection includes
sunset colours with a hint of fresh
bright green and whites.
About the company: Hennes & Mauritz
AB (H&M) was founded in Sweden in
1947. H&M’s business idea is to offer
fashion and quality at the best price in
a sustainable way. In addition to H&M,
the group includes the brands & Other
Stories, Cheap Monday, COS, Monki
and Weekday as well as H&M Home.
The H&M group has more than 4,400
stores in 66 markets including franchise
markets. H&M currently operates 29
stores across 12 cities in India and
on hm.com. 
FASHION
Bombay Dyeing to re-enter
readymade apparel market
Bombay Dyeing, the textile arm of
the Wadia group, is set to re-enter
Pic courtesy: V-Mart
What: Hindi film actors Ayushmann
Khurrana and Bhumi Pednekar have
been signed on as brand ambassadors
by V-Mart Retail Ltd.
Why: Ayushmann and Bhumi have a
strong connect with the young middle
class families making them perfect fit
for the brand.
The collection: From premium party
wear to formal attire, from pure ethnic
to westernwear, V-Mart offers everything
for men, women, and kids under one
roof. V-Mart offers fashion garments
at competitive prices and is the
destination for bargain hunters and the
fashionable alike.
About V-Mart Retail Ltd: It is one of
the fastest growing retail chain store
in India with a flair for delivering high
quality fashionwear for men, women
and kids in the best possible prices with
a motto “Price Less Fashion”. V-Mart
primarily operates in tier II & tier III
cities across 14 states via 176 stores
offering latest fashion and lifestyle to
middle class. V-Mart also operates 37
composite stores which offer FMCG and
grocery products along with the fashion
offering.