new textiles universe
Euratex handpicked some 20 starters from the enthusiastic phalanx of innovators who are currently looking for capital, and for supporting networks that should enable them to grab their chance. all over Europe. This event will bring together this new breed of brave young textile innovators and startup entrepreneurs who bravely challenge the incumbents in this long-established industry, and open entirely new markets for textile-based products and services.”
Starters, who are definitely optimistic people, are also happy people because— at least for some time— they live in an exciting present while dreaming of a great future. Most of them are not aware that nearly all innovations are either intrinsically useless or— even when useful— are never put into production( look at the fate of most of the many thousands of patents which every year are registered in the textile patent databases).
Also, most starters do not expect that their smart, well-aimed business project— when introduced in the market— will enter the inexorable world of cybernetics, where feedbacks of all kinds will force them to adapt the project, not once, but again and again. Some philosophers explain the whole sad history of mankind as an example of“ cybernetics-of-the-second-order.”
Opportunities abound
As Italian industrialist Paolo Canonico, president at ETP( European Technology Platform of Textile and Clothing), explained in Brussels: one can easily defend two divergent views on the current state of the European textiles and apparel industry. A pessimist will
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