Fibre2Fashion Magazine June 2018 June 2018 | Page 114

Q&A
Athleisure is the new casual
Maredimoda is a leading trade fair for beachwear, underwear and
athleisure that takes place every year in Cannes. Its key themes
include consumer protection, ‘Made in Europe’, traceable supply
chain practices, and European quality and excellence. President
MARCO BORIOLI tells us why Maredimoda is a haven for the
beachwear industry, athleisure is more than a trend, and purple is
the new black.
114  | FIBRE 2 FASHION JUNE 2018