8 FHA2018 SHOWDAILY 27 April 2018
Living happilly ever after !
‘ LIVE happilly ’ is the catchy slogan line of illycaffe , an Italian company that , over the years , has become something of a global icon for good coffee .
So good , that there are an estimated seven million cups of illy coffee served every day in the 140 countries where its coffee is sold and distributed , giving the Trieste-based company a sales turnover of 480 million Euro in the year 2017 .
“ Let me tell you , illy coffee is unique , because we produce a single blend of 100 % Arabica that ensures the unmistakable and always consistent taste in all our products and in every preparation , so you can serve your customers the coffee they love every day ,” says Antonella Skerlavaj , marketing manager – international trade , for illycaffe ( booth 3B3-01 ).
“ We select nine qualities of Arabica coffee at origin , working directly with cultivators . We create the blend and carefully roast it to bring its distinctive aroma to life . We package the coffee , using the pressurisation technique .
“ And finally , we support our clients with our resources and knowledge .”
The company is proud of the fact that every step in the processing of illy coffee is socially , environmentally and economically
Antonella Skerlavaj , marketing manager - international trade , for Illycafe s . p . a .: “ We select nine qualities of Arabica coffee at origin , working directly with cultivators .”
sustainable . illycaffe claims to be the first company in the world to have achieved the Responsible Supply Chain Process certification that recognises the sustainability of a company ’ s entire production chain .
All these could be strong reasons why illycaffe boasts an international clientele that includes hotel chains like the Marriott , Hyatt , Le Meridien , One & Only , Hilton and Four Seasons ; airlines like Singapore Airlines , Cathay Pacific , United , Air France , Lufthansa and Thai Airways ; cruise lines like Carnival , Royal Caribbean and Silversea ; restaurants of the calibre of Emporio Armani Caffe , Haagen-Dazs , Vapiano and Nobu ; and partners like Maserati , Azimut and Ermenegildo Zegna .
The company has mounted at its booth a beautiful display of miniature coffee cups , all emblazoned with the illy logo created by American artist James Rosenquist . The artists ’ cups of the illy Art Collection are actually much sought after by collectors the world over .
Auric Pacific upsizes with foodservice packs
AURIC PACIFIC ( booth 6F2-07 ), one of the largest distributors of consumer brands in Asia , is taking a fresh approach to its markets . It is introducing foodservice packs to strengthen its offerings to an important market segment — restauranteurs , hotels and fast-food chains .
Mabel Lim , assistant business manager , Food Services , says : “ We have introduced foodservice packs for SCS butter which now comes in 5kg and 25kg packs . SCS Burger Slices 84 ’ s Pack and the 12kg Frozen Shredded Cheese are new offerings . We have also launched foodservice loaves of Sunshine Garlic Bread , packing 16 loaves in four bags . And we have upsized a whole range of McCormick spices and seasonings too .”
Lim says the market reception to the foodservice packs has been good . Auric Pacific is confident of greater market success as a result of this and other new initiatives .