8 FHA2018 SHOWDAILY 27 April 2018
Living happilly ever after!
‘ LIVE happilly’ is the catchy slogan line of illycaffe, an Italian company that, over the years, has become something of a global icon for good coffee.
So good, that there are an estimated seven million cups of illy coffee served every day in the 140 countries where its coffee is sold and distributed, giving the Trieste-based company a sales turnover of 480 million Euro in the year 2017.
“ Let me tell you, illy coffee is unique, because we produce a single blend of 100 % Arabica that ensures the unmistakable and always consistent taste in all our products and in every preparation, so you can serve your customers the coffee they love every day,” says Antonella Skerlavaj, marketing manager – international trade, for illycaffe( booth 3B3-01).
“ We select nine qualities of Arabica coffee at origin, working directly with cultivators. We create the blend and carefully roast it to bring its distinctive aroma to life. We package the coffee, using the pressurisation technique.
“ And finally, we support our clients with our resources and knowledge.”
The company is proud of the fact that every step in the processing of illy coffee is socially, environmentally and economically
Antonella Skerlavaj, marketing manager- international trade, for Illycafe s. p. a.:“ We select nine qualities of Arabica coffee at origin, working directly with cultivators.”
sustainable. illycaffe claims to be the first company in the world to have achieved the Responsible Supply Chain Process certification that recognises the sustainability of a company’ s entire production chain.
All these could be strong reasons why illycaffe boasts an international clientele that includes hotel chains like the Marriott, Hyatt, Le Meridien, One & Only, Hilton and Four Seasons; airlines like Singapore Airlines, Cathay Pacific, United, Air France, Lufthansa and Thai Airways; cruise lines like Carnival, Royal Caribbean and Silversea; restaurants of the calibre of Emporio Armani Caffe, Haagen-Dazs, Vapiano and Nobu; and partners like Maserati, Azimut and Ermenegildo Zegna.
The company has mounted at its booth a beautiful display of miniature coffee cups, all emblazoned with the illy logo created by American artist James Rosenquist. The artists’ cups of the illy Art Collection are actually much sought after by collectors the world over.
Auric Pacific upsizes with foodservice packs
AURIC PACIFIC( booth 6F2-07), one of the largest distributors of consumer brands in Asia, is taking a fresh approach to its markets. It is introducing foodservice packs to strengthen its offerings to an important market segment— restauranteurs, hotels and fast-food chains.
Mabel Lim, assistant business manager, Food Services, says:“ We have introduced foodservice packs for SCS butter which now comes in 5kg and 25kg packs. SCS Burger Slices 84’ s Pack and the 12kg Frozen Shredded Cheese are new offerings. We have also launched foodservice loaves of Sunshine Garlic Bread, packing 16 loaves in four bags. And we have upsized a whole range of McCormick spices and seasonings too.”
Lim says the market reception to the foodservice packs has been good. Auric Pacific is confident of greater market success as a result of this and other new initiatives.