20
FHA2018 SHOWDAILY
Experience a taste
of Culina
SINGAPORE-based epicurean
purveyor Culina Quality Food and
Beverage has prepared a gourmet
feast for visitors consisting of
products from international food
brands that the company distrib-
utes in the region. A spokesperson
for the gourmet purveyor reveals
that aside from the wide variety
of food products at booth 9E2-
01, Culina also has chefs on hand
to prepare sumptuous offerings,
using the products distributed to
high-end restaurants and hotels
in key markets such as Singapore,
Indonesia, Malaysia and the
Maldives.
Culina’s gastronomic delights
are sure to tantalise visitors to
FHA2018, so do drop by to expe-
rience a taste of Culina.
Aside from the wide variety of food
products at booth 9E2-01, Culina
also has chefs on hand to prepare
sumptuous offerings.
2 7 A p ri l 2 0 1 8
Going crazy over beer
WHETHER for business or
pleasure settings, beer remains
one of the most widely consumed
alcoholic beverages in the world.
However, with the sheer num-
ber of beer brands available glob-
ally, what is the secret behind
hooking the taste buds of beer
drinkers?
A catchy brand name, eye-
catching packaging, and of
course, a good product, may be
the answer.
In 2010, Kevin and Marisa
Selvy built on their passion for
beer in Colorado’s Rocky Moun-
tains, establishing the Vail Val-
ley’s first beer production brew-
ery. “Today, Crazy Mountain is
the 39th largest beer brewery in
the US, and we are now export-
ing to 10 countries around the
world,” says Kevin Selvy, founder
and CEO of Crazy Mountain.
Before you even taste the ar-
ray of beers offered by the com-
pany, it is hard not to be drawn
to the aesthetically pleasing
packaging of Crazy Mountain’s
beers, which features an array
of animals that can be found on
or near the Rocky Mountains.
Then, it is time to assault your
taste buds, as Crazy Mountain
offers a range of craft beer that
includes the best-selling Amber
Ale and the Snow Cat coffee
stout, which is today the third
best-selling beer in Sweden, says
Selvy.
Other noticeable brands in-
clude the Creedence Pilsner,
the Lava Lake Wit wheat beer,
the Old Soul Belgian-style ale,
and the Shane McConkey India
Pale ale.
For Asian beer lovers, good
news is on the horizon, as Crazy
Mountains has just secured a dis-
tribution deal with Singapore’s
Beerstyle Distribution, which will
begin the distribution of Crazy
Mountain brands later this year,
beginning in Singapore.
Pointing out the enormous
potential of the Asia market,
Selvy maintains: “Unlike other
regions in the world, including
the US, Asian consumers warm
up to craft beer at a much faster
rate, and we see a really appre-
ciation in the region for complex
flavours, which we are looking to
satiate with our range of beers.”
YOUR FUTURE SOLUTION,
IN THE PRESENT.
When vis