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FHA2018 SHOWDAILY
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Tramontina has whatever you need
BRAZILIAN supplier of kitchenware
Tramontina makes the bold claim that it has
whatever you need.
The company has 18,000 products, in-
cluding kitchen knives, professional knives,
machetes, pocket knives, daily use table-
ware, kitchen utensils, cookware, non-stick
roasting pans and frying pans, barbecue
grills, skewers, and scissors.
“We export to more than 120 countries
worldwide and we are doing very well in
Asia-Pacific where our biggest markets are
the Philippines and Papua New Guinea.
“Hotels, restaurants, supermarkets, eat-
eries and homes are all our customers,” says
Guilherme Debiasi, general sales manager
of Tramontina Singapore.
“A show like FHA is good for us for
branding efforts. Our brand is young in
the market; many people may know us as
producer of knives but not aware of our
wide range of kitchenware products.
“We have pots and pans, fork-and-spoon
sets, chopping boards, vacuum flasks, even
small dining tables and barbecue carts
“We have had value from being at this
show. At FHA we meet potential custom-
ers. Yesterday, we had meetings with a
prospective customer in Thailand.
“In the previous FHA show, we met
prospects from Vietnam and Laos that we
were able to convert to customers soon
after.”
Guilherme Debiasi, general sales manager of
Tramontina Singapore, beside an interesting
showcase of Polywood knives displayed at
booth 3L1-07.
Robot found
love at CYC
A FIRM believer of incorporating tech-
nology in the workplace, CYC Corporate
Label, an expert uniform outfitter to the
hospitality, corporate and F&B profession-
als, has recruited a robot to help attract
traffic to booth 6J4-01.
The cooperation was such a success that
the robot, who remains nameless, seems to
favour one of the CYC staff manning the
booth. Nick Isa, corporate sales executive
for CYC, cannot explain the robot’s affec-
tion for him, and says the android crowd
sensation usually follows him around.
For those interested in hiring out a robot
to grace their events, see Solu Star’s Louis
Loo, who shares booth space with CYC.