8
FHA2018 SHOWDAILY
2 5 A p ri l 2 0 1 8
Full gamut of culinary offerings at
Japanese Pavilion
ONE of the busiest and most
crowded areas of FHA2018 is the
Japanese Pavilion, sprawled over
a section of Hall 5 of Singapore
Expo, under the umbrella of
JETRO (Japan External Trade
Organisation) and MAFF (Min-
istry of Agri culture, Forestry and
Fisheries).
For the next three days, rows
5K and 5L will be the temporary
home of 64 Japanese exhibitors
in fields as diverse as processed
foods, rice, tea, confectionery,
beverages, alcoholic drinks, sea-
food and processed seafood, fruit
and vegetables, meat and meat
products, medicines and health
foods.
“We were able to coordinate
the participation of so many
exhibitors as a result of efforts
made by the Wakayama Export
Promotion Council for Agricul-
ture, Fisheries and Processed
Food Products, the Sapporo
Food & Tourism International
Promotion Executive Commit-
tee and the Norinchukin Bank,”
says JETRO’s director Takuro
Wanami, who kindly doubled up
as interpreter at a few of the stalls
visited by the Show Daily.
Yotsuba Milk Products Co.
(booth 5K1-09): A company es-
tablished in 1967 by dairy farmers
in Hokkaido, Yotsuba has been
providing consumers with milk
and dairy products for half a
century, using high-quality raw
milk from cows in the prefecture’s
perfect natural environment.
“Our products are fully made
from Hokkaido milk,” says Yot-
suba’s manager, Katsunori Oba.
“They are free from artificial col-
orants, and are a perfect blend of
the distinctive rich flavour of milk
from Hokkaido that is neither too
sweet nor too heavy. Our milk
beverages are loved by people of
all ages, as is our soft ice cream,
which we launched in 2015.”
The company has been expand-
ing into overseas markets, using
programs to build and spread
the Hokkaido brand further. Fla-
voured milk in strawberry, tea and
coffee flavours, with shelf life of
90 days from the date of produc-
tion, is being sold in 200ml AB
(aseptic brick) packs.
“Working as a bridge between
the dairy farmers and the cus-
tomer, we will continue to de-
liver high-quality milk and dairy
products that are tasty and safe
using our quality raw milk,” says
Oba. “We will also contribute to
the development of the country’s
domestic dairy industry, both now
and in future.”
Ajichi Farm Inc. (booth 5L1-
03): This is a company that has
changed the manner and per-
spective in which agriculture is
handled in the Fukui prefecture,
where t