10 FHA2018 SHOWDAILY 25 April 2018
Gain a taste for K-Food at S Korean Pavilion
THE South Korean Pavilion is challenging the taste buds of FHA2018 visitors, in more ways than one.
For those who love spicy foods, Samyang Food( booth 5H3-03) challenges you to try its range of buldak-bokkeum-myeon, or fire noodle.
Available in nine distinctive flavours— Original, Carbonara, Cheese, Ice, Stew, Sweet Bean Sauce, Mala, Curry and Extreme, the brand has earned a reputation as one of the spiciest instant noodles available in the market today.
And to address its growing popularity in South-east Asia, Samyang Food has also obtained a halal certificate from the Korea Muslim Federation Halal Committee. Can’ t resist a tasty snack? Ilhae( booth 5G2-04) is offering the Tamraone dried Jeju mandarin orange, a natural vitamin snack made of dried mandarin orange produced in Jeju.
With dehydration at a low temperature, it maintains the original taste, flavour and colour of mandarin orange. A 30gm intake of Tamraone dried Jeju orange can supply almost 90 % of your recommended daily need of vitamin C, according to Ilhae, who is also catering to those with a sweet tooth with sweetened, white chocolate and black chocolate selections.
Another hugely popular snack in Asia is seaweed, which Godbawee Food( booth 5G2-06) is promoting as“ the healthy alternative to chips”.
An often underlooked aspect of seaweed, reminds Jimmy Kim, managing director of Godbawee Food, is that it is packed with proteins. Roasted seaweed, the company describes, is crispy, light and perfectly seasoned with sesame oil and sea salt. In addition, it contains a“ significant amount” of vitamins and minerals, and is a good source of magnesium, amino acids, antioxidants and enzymes.
Besides its original flavour, Godbawee Food’ s seaweed offerings also include tantalising flavours such as wasabi, kimchi, teriyaki and curry.
Thirsty from the food sampling?
Just head for Sami Corporation( booth 5H3-06). The company is offering a range of Fruitea smoothies that include flavours such as strawberry, kiwi, mango, berry mix, citron and grapefruit.
Fruitea, according to Sami Corporation, refers to the“ drinking of fruits like tea”, and typically refers to a raw liquid that contains the original taste and flavour of fruits.
The company also offers iced tea syrup and latte paste, which is sterilised and packed in paste state to preserve the original flavour and taste of ingredients such as sweet potato, pumpkin, chestnut and honey corn.
One company that has been trying to promote South Korea’ s tea culture is Nokchawon( booth 5H3-08). Founded in 1992 and inspired by a pure passion for tea, Nokchawon, which is translated to“ Green Tea”, has established itself as a pioneer producer, marketeer and exporter of drinks
Seaweed is not only a tasty snack; it is also packed with nutrients, says Jimmy Kim, managing director of Godbawee Food. The company is promoting its seaweed products as the“ healthy alternative to chips.” in South Korea.
Consumers in Singapore, Malay sia, Indonesia, Vietnam, Laos, Hong Kong, Taiwan, China and Australia, among others, are today enjoying organic green tea, traditional South Korean tea, herbal tea and honey fruit tea, among many offerings, from Nokchawon.
If an apple a day can keep the doctor away, so can ginseng, says Samjang Cooperative Unio( booth 5G2-11).
Candied South Korean ginseng produced by Samjang is made with the popular South Korean red ginseng cultivated in Geumsan, which is regarded by many as the home of ginseng in South Korea.
Samjang recommends one packet of its red ginseng every day in order to enjoy the full health benefits of ginseng, which the company identifies as strengthening of immunity, enhancement of stamina, prevention of cancer, prevention against diabetes, improvement of blood flow, restoration of fatigue, relieving of hangovers, skin care, improvement of memory, as well as improvement of menopause symptoms.
This year’ s South Korean Pavilion, which is located at Singapore Expo’ s Hall 5, is populated by 45 companies, and is organised by the Korea Agro-Fisheries and Food Trade Corporation( aT), which is a wholly governmentinvested enterprise responsible for agricultural marketing services and international trade since its incorporation in 1967.
This year, aT is also keen to promote the K-Food Project, which promotes South Korean products that have the potential to grow in overseas markets.
Some of the K-Food that have been identified thus far includes: n The Dangjo pepper, which is said to control the blood sugar level in healthy adults; n Fresh ginseng sprout with roots, which is grown via hydroponic cultivatino; n Bokbunjia juice, made from South Korean black raspberry, and which contains more anthocyanins compared to other berries; n Omija, which has been used as a medicinal herb in oriental medicine, and prevents cardiovascular disease, improves fatigue recovery and enhances memory; and n ¥ uza-ade, a beverage that is effective for cold and indigestion, thanks to its abundance of vitamin C and citric acid.
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Sam Cho, overseas sales 2 team, area manager, Samyang Foods, challenges visitors to try the company’ s buldak-bokkeum-myeon, or fire noodle, which has earned a reputation as one of the spiciest instant noodles available in the market today.
The Ilhae team is offering the Tamraone dried Jeju mandarin orange, a natural vitamin snack made of dried mandarin orange produced in Jeju. It is also available in sweetened, white chocolate and black chocolate selections.
A packet of ginseng keeps the doctor away! Samjang Cooperative Union’ s Seo Byoung Hee encourages a daily dosage of ginseng to keep the ills away.