8 FHA2018 SHOWDAILY 24 April 2018
First-time exhibitor Armenia offering bounty from its forests and mountains
ARMENIA, a first-time exhibitor at FHA2018, is highlighting products from three food manufacturers: EcoVek, Agrar Armavir and ArPhytoPharm.
Showcased at booth 5J3-10, Singapore Expo, products on display include home-cookedstyle eggplant and fried vegetable purees; healthy pine cone syrup; and wild herbal teas from Armenian forests in the Caucasus Mountains.
Pine cone syrup EcoVek’ s Pine cone syrup is a natural remedy which has been tradi-
EcoVek’ s Pine syrup. tion- ally used for strengthening the immune system against flu, cold, coughs and other respiratory illnesses. The company reveals that tiny pine cones are manually collected right after pollination, and“ incredibly skilled” labour is required to produce just a small bottle of pine syrup.
Samvel Grigoryan, director of Ecovek, explains:“ We value the food traditions that have been passed from generation to generation. We believe that this is the best possible way to deliver the precious cultural heritage to consumers in other countries.”
He adds:“ Our syrup is a good source of calcium, and one tea- spoon per day has been shown to improve bone health and prevent osteoporosis. It is also rich in vitamins C and A, which will help strengthen the immune system and may prevent illnesses.”
Gourmet fruit and vegetable preserves Agrar Armavir specialises in high quality fruit and vegetables preserves. Sweet flavourful fruit and vegetables are hidden gems grown in the Caucasus Mountains in Armenia. At FHA2018, the company offers young walnut jam, eggplant puree and fried vegetables made according to Armenian traditional home recipes using only fresh and quality vegetables.
“ Our company is located in the heart of Ararat Valley in Armenia, which provides us with uniquely tasty and nutritious fruits and vegetables in the sunny field,” says Karen Mirzoyan, director of Argar Armavir.
“ Our products are made from high quality fruits and vegetables, processed with modern technologies combined with traditional Armenian home recipes.”
Natural herbal teas ArPhytoPharm is introducing its highland natural herbal teas to the Asian market at FHA2018. Fragrant wild herbs in the mountainous regions of Armenia have been used for medicine and culinary purposes since ancient times. And the culture and traditions
Agrar Armavir specialises in high quality fruit and vegetables preserves.
of collection and specific usage of herbs have been passed from generation to generation.
“ My loving grandma started the production of herbal teas. Benefits of our motherland herbs were hidden in the mountains, so she wanted to introduce them to the big cities of Armenia, along with their tastes and their rich aromas,” says Armine Asiryan,
Eloma’ s Multimax features easy operating concept
German oven brand Eloma is unveiling its Multimax combi steamer at booth 4Q1-01. The company says its new combi steamer oven is an ideal appliance for the professional and experienced chef in the commercial kitchen, as Multimax has a“ language-neutral” operating concept.
The combi steamer can be operated intuitively via a 5-inch display and a push-dial control. Thanks to the uncomplicated basic concept, all applications from 30 ° C-300 ° C can be covered with this multi functional oven. It features include steaming, combi-steaming, intensive steaming, vario-steaming, lowtemperature and Delta-T cooking as well
as regeneration.
The Eloma live steam system generates steam directly in the cooking chamber, which is ideal for heat-sensitive food. This combi steamer is the perfect companion for the chef who wants to create tasty, high-quality dishes with passion and focus on a daily basis, says the company.
Multimax is available in four different sizes, and Eloma is offering Multimax customers solid basic configuration and options such as the fully automatic cleaning system autoclean, a left-hinged door with the unique mirrored display or the Multi-Eco-condensation hood, which does not have any protruding parts
Eloma’ s new Multimax combi steamer oven features a variety of steaming options: Steaming, combi-steaming, intensive steaming, vario-steaming, low-temperature and Delta-T cooking as well as regeneration.
US company to introduce Asia to the true American cheese
THE American Cheese Company is introducing artisanal cheese to Asia via FHA2018. Founded in 2015, the company’ s mission is to“ transform the world’ s perception of American cheese and dispel current thoughts on American cheese as just yellow, sliced, pre-wrapped cheese products”.
According to the company, specialty cheese stores around the world rarely supply American artisanal cheese in their assortment. This lack of marketing and availability helps perpetuate the unfortunate misconception of stereotypical
The American Cheese Company will introduce, export, and most importantly, educate clients on true artisanal American cheeses and products.
American cheese as industrially made and flavourless, the company adds.
Lack of availability is not due to lack of supply, and the company will introduce, export and, most importantly, educate clients on true artisanal American cheeses and products.
In addition, the American Cheese Company will partner with distributors as well as hotel and restaurant groups and export only the best that the US has to offer.
“ Our mission is to be the industryleading company to introduce and supply the world with American cheeses that are high quality, creative, consistent and as delicious as its European counterparts,” says the cheese firm.
To learn more, check out booth 7A1-07.
ArPhytoPharm is introducing its highland natural herbal teas to Asian market at FHA2018.
marketing director of ArPhyto- Pharm.“ My father then joined the production, registered the company and set its roots. Now, as the third generation, I want to spread the most useful and pleasurable Armenian tradition of consuming wild herbs to the world.”
WACS issues invite to Asian chefs
The World Association of Chefs’ Societies( WACS), or Worldchefs, a global network of chefs’ associations is at FHA2018 not only to support the ongoing FHA Culinary Challenge, but also to invite F & B players to its biennial Worldchefs Congress & Expo in Kuala Lumpur, Malaysia, from July 11-14 this year.
“ Worldchefs Congress & Expo has been hosted by Euro pean and Nordic regions in recent years, and we couldn’ t be happier about coming back to Asia,” said Thomas Gugler, president of Worldchefs.“ Asia boasts the fastest-growing number of members in Worldchefs and is a top rising economy. We see today more and more appreciation about the Asian culture: there is so much to learn as no two Asian countries are the same.”
Worldchefs Congress & Expo— Asia on a Plate— is open to chefs from around the world at all levels of the culinary profession.
For more details, go to booth 10Y2-01.