8 FHA2018 SHOWDAILY 24 April 2018
First-time exhibitor Armenia offering bounty from its forests and mountains
ARMENIA , a first-time exhibitor at FHA2018 , is highlighting products from three food manufacturers : EcoVek , Agrar Armavir and ArPhytoPharm .
Showcased at booth 5J3-10 , Singapore Expo , products on display include home-cookedstyle eggplant and fried vegetable purees ; healthy pine cone syrup ; and wild herbal teas from Armenian forests in the Caucasus Mountains .
Pine cone syrup EcoVek ’ s Pine cone syrup is a natural remedy which has been tradi-
EcoVek ’ s Pine syrup . tion- ally used for strengthening the immune system against flu , cold , coughs and other respiratory illnesses . The company reveals that tiny pine cones are manually collected right after pollination , and “ incredibly skilled ” labour is required to produce just a small bottle of pine syrup .
Samvel Grigoryan , director of Ecovek , explains : “ We value the food traditions that have been passed from generation to generation . We believe that this is the best possible way to deliver the precious cultural heritage to consumers in other countries .”
He adds : “ Our syrup is a good source of calcium , and one tea- spoon per day has been shown to improve bone health and prevent osteoporosis . It is also rich in vitamins C and A , which will help strengthen the immune system and may prevent illnesses .”
Gourmet fruit and vegetable preserves Agrar Armavir specialises in high quality fruit and vegetables preserves . Sweet flavourful fruit and vegetables are hidden gems grown in the Caucasus Mountains in Armenia . At FHA2018 , the company offers young walnut jam , eggplant puree and fried vegetables made according to Armenian traditional home recipes using only fresh and quality vegetables .
“ Our company is located in the heart of Ararat Valley in Armenia , which provides us with uniquely tasty and nutritious fruits and vegetables in the sunny field ,” says Karen Mirzoyan , director of Argar Armavir .
“ Our products are made from high quality fruits and vegetables , processed with modern technologies combined with traditional Armenian home recipes .”
Natural herbal teas ArPhytoPharm is introducing its highland natural herbal teas to the Asian market at FHA2018 . Fragrant wild herbs in the mountainous regions of Armenia have been used for medicine and culinary purposes since ancient times . And the culture and traditions
Agrar Armavir specialises in high quality fruit and vegetables preserves .
of collection and specific usage of herbs have been passed from generation to generation .
“ My loving grandma started the production of herbal teas . Benefits of our motherland herbs were hidden in the mountains , so she wanted to introduce them to the big cities of Armenia , along with their tastes and their rich aromas ,” says Armine Asiryan ,
Eloma ’ s Multimax features easy operating concept
German oven brand Eloma is unveiling its Multimax combi steamer at booth 4Q1-01 . The company says its new combi steamer oven is an ideal appliance for the professional and experienced chef in the commercial kitchen , as Multimax has a “ language-neutral ” operating concept .
The combi steamer can be operated intuitively via a 5-inch display and a push-dial control . Thanks to the uncomplicated basic concept , all applications from 30 ° C-300 ° C can be covered with this multi functional oven . It features include steaming , combi-steaming , intensive steaming , vario-steaming , lowtemperature and Delta-T cooking as well
as regeneration .
The Eloma live steam system generates steam directly in the cooking chamber , which is ideal for heat-sensitive food . This combi steamer is the perfect companion for the chef who wants to create tasty , high-quality dishes with passion and focus on a daily basis , says the company .
Multimax is available in four different sizes , and Eloma is offering Multimax customers solid basic configuration and options such as the fully automatic cleaning system autoclean , a left-hinged door with the unique mirrored display or the Multi-Eco-condensation hood , which does not have any protruding parts
Eloma ’ s new Multimax combi steamer oven features a variety of steaming options : Steaming , combi-steaming , intensive steaming , vario-steaming , low-temperature and Delta-T cooking as well as regeneration .
US company to introduce Asia to the true American cheese
THE American Cheese Company is introducing artisanal cheese to Asia via FHA2018 . Founded in 2015 , the company ’ s mission is to “ transform the world ’ s perception of American cheese and dispel current thoughts on American cheese as just yellow , sliced , pre-wrapped cheese products ”.
According to the company , specialty cheese stores around the world rarely supply American artisanal cheese in their assortment . This lack of marketing and availability helps perpetuate the unfortunate misconception of stereotypical
The American Cheese Company will introduce , export , and most importantly , educate clients on true artisanal American cheeses and products .
American cheese as industrially made and flavourless , the company adds .
Lack of availability is not due to lack of supply , and the company will introduce , export and , most importantly , educate clients on true artisanal American cheeses and products .
In addition , the American Cheese Company will partner with distributors as well as hotel and restaurant groups and export only the best that the US has to offer .
“ Our mission is to be the industryleading company to introduce and supply the world with American cheeses that are high quality , creative , consistent and as delicious as its European counterparts ,” says the cheese firm .
To learn more , check out booth 7A1-07 .
ArPhytoPharm is introducing its highland natural herbal teas to Asian market at FHA2018 .
marketing director of ArPhyto- Pharm . “ My father then joined the production , registered the company and set its roots . Now , as the third generation , I want to spread the most useful and pleasurable Armenian tradition of consuming wild herbs to the world .”
WACS issues invite to Asian chefs
The World Association of Chefs ’ Societies ( WACS ), or Worldchefs , a global network of chefs ’ associations is at FHA2018 not only to support the ongoing FHA Culinary Challenge , but also to invite F & B players to its biennial Worldchefs Congress & Expo in Kuala Lumpur , Malaysia , from July 11-14 this year .
“ Worldchefs Congress & Expo has been hosted by Euro pean and Nordic regions in recent years , and we couldn ’ t be happier about coming back to Asia ,” said Thomas Gugler , president of Worldchefs . “ Asia boasts the fastest-growing number of members in Worldchefs and is a top rising economy . We see today more and more appreciation about the Asian culture : there is so much to learn as no two Asian countries are the same .”
Worldchefs Congress & Expo — Asia on a Plate — is open to chefs from around the world at all levels of the culinary profession .
For more details , go to booth 10Y2-01 .