Ed Fashion
Gary Anderson
Ed Fashion was started by a collaboration between
Gary Anderson, colleague Laura Russell and Marketing Edinburgh, after the success of Edinburgh
Fashion week. Gary had already had experience
with live networking after his role in doing online
fashion shows.
What is Edfashion?
It is an immediate, live source to current events,
trends, and news in the Edinburgh Fashion industry. A live source because, online the other magazines in our community, it uses social media to
spread the word about what’s what in the fashion
culture in Edinburgh as and when it happens.
The aim was to give those in the fashion industry
a platform to connect with each other to continue
the buzz after an exciting Edinburgh Fashion week,
which was the first of its kind for the city. The start
of the Fashion Revolution of the city of Edinburgh.
Ed Fashion is recognised by its hashtag. #edfashion has been encouraged to be used by the individuals within the industry to promote their input
into Edinburgh’s fashion culture. An hour had been
set a side once a month on Twitter for everyone to
come together online and shout about who they
were and what they did to connect with likeminded individuals.
How do you get involved with #edfashion. Follow
the Twitter and Instagram account for up to date
information. A great live platform to find your way
through this busy industry. We are looking forward
to seeing what is next with #Edfashion.
https://twitter.com/EdFashionTweets