FF Magazine Scotland Issue 1 - Launch | Page 27

Ed Fashion Gary Anderson Ed Fashion was started by a collaboration between Gary Anderson, colleague Laura Russell and Marketing Edinburgh, after the success of Edinburgh Fashion week. Gary had already had experience with live networking after his role in doing online fashion shows. What is Edfashion? It is an immediate, live source to current events, trends, and news in the Edinburgh Fashion industry. A live source because, online the other magazines in our community, it uses social media to spread the word about what’s what in the fashion culture in Edinburgh as and when it happens. The aim was to give those in the fashion industry a platform to connect with each other to continue the buzz after an exciting Edinburgh Fashion week, which was the first of its kind for the city. The start of the Fashion Revolution of the city of Edinburgh. Ed Fashion is recognised by its hashtag. #edfashion has been encouraged to be used by the individuals within the industry to promote their input into Edinburgh’s fashion culture. An hour had been set a side once a month on Twitter for everyone to come together online and shout about who they were and what they did to connect with likeminded individuals. How do you get involved with #edfashion. Follow the Twitter and Instagram account for up to date information. A great live platform to find your way through this busy industry. We are looking forward to seeing what is next with #Edfashion. https://twitter.com/EdFashionTweets