EDITOR’S LETTER
Magazines in the Golden
Age of Social Media
It’s official, the world has become gadget happy. While this isn’t
exactly breaking news, the state of news delivery is continu-
ally changing, and the prospect of getting your news first on a
mobile device has become plausible for most people. Even for
those who swear by paper.
“WE CAN
USE DIGITAL BOOK
TRENDS TO SEE
WHERE DIGITAL
MAGAZINE
AVAILABILITY
MIGHT BE GOING”
Obviously, we’ve seen the decline of newspapers and maga-
zines in favor of online news sources. Then e-readers came
out and eventually evolved to share properties with paper that
greatly reduced or eliminated the computer glare factor. Then
came the iPad and the various other “me too” tablets along with
color and multimedia versions of the e-readers. While there are some
hold outs for paper, they are a dying breed. News, and particularly enter-
tainment is becoming far too interactive to keep still on paper, even if it
does have a glossy cover like the magazines do.
Its clear, as more and more people carry around tablets and cell phones,
the stronger digital subscriptions will get. Perhaps you still love getting
your paper magazines in the mail, or you don’t have a tablet, but digital
formats are here to stay. If the eBook market has taught us anything, it’s
to never say never. That’s where Fever Magazine comes in, no matter what
the format is we want to be everywhere all the time.
Darrell Green
Founder & Editor-in-Chief
8
F E V E R
M A G A Z I N E