W
hen you step
into a
SWABY
boutique — whether in Chicago or New York — you’re not just entering a fashion store, you’re stepping into the world of a designer who believes every woman deserves something as unique as she is. Shernett Swaby isn’t simply a designer; she’s a one-woman atelier. From dresses and pants to handbags and jewelry, every single SWABY creation is designed, cut, and sewn by Shernett herself. Every piece. Every stitch. Every detail.
A former Project Runway finalist, Shernett transformed her television spotlight into a powerful business lesson: creativity may turn heads, but strategy and craftsmanship build empires.
With roots in
the Caribbean
and Canada
and over two
decades of
experience in
the fashion
industry,
Shernett’s work
transcends
borders,
blending skill,
individuality,
and artistry into
designs that fit
the body — and
the spirit — to
perfection.
Strong. Secure.
Confident. Driven. Shernett Swaby is the rare kind of designer who not only knows what she wants but has the discipline and vision to make it real. Her boutiques aren’t about racks of mass-produced clothing; they’re about experiences, conversations, and custom pieces that honor the uniqueness of each client. It’s why I’m proud to have SWABY gracing our cover this fall — and why we’re thrilled to share Shernett’s story of style, craft, and individuality.