What are some of the PR trends that you anticipate seeing in the future that will set your clients up for success?
Looking ahead, I anticipate several key PR trends that will set our clients up for success. The use of AI and data analytics to tailor campaigns and measure their impact will help define demographics more quickly and provide more metrics and analytics that will help shape campaigns. LinkedIn is starting to trend more towards video, and Tik Tok and Instagram have favored video for some time now, so content will be more important than ever. Finally, there’s a growing emphasis on social responsibility and sustainability, which will be important for brands to address.