Fete Lifestyle Magazine October 2024 - Music Issue | Page 65

Chicago is not recognized as a fashion city like Paris or New York, but what are the benefits of owning a store in the Windy City versus those other two places?

 

I would say the biggest benefit is that there aren’t too many of us. The multi-brand boutiques here have different identifiable aesthetics, allowing each of us to shine. In NY and Paris, there are stores everywhere.

How do you select items to sell in your store and compare them to your personal style?

I literally select brands that I wear or want to wear. I try to find the “next” designer first so I can beat the other stores to the punch. I think it’s really important that the store owners be women as we are aware of the fabrics, styles and colors women want to wear. I also have items that I buy that maybe aren’t the best for me, but I can think of clients that they are suited for.