In the culinary world, when technology meets quality, we know something great is bound to happen. The result is usually a great tasting, one of a kind dish, elegantly plated and served by a three-star chef in a fine dining establishment. In the luxury automotive industry, when technical innovation met quality the result was the new BMW 7 series, delivered by some of the best designers in the world. In its elegance, this contemporary luxury vehicle graces the road and highlights how designers’ work was based on the idea of ‘Technological Poetry’- the feeling of a perfect interaction between progressive technology and its translation into design.” The beautiful exterior will make heads turn and the gorgeous interior is the epitome of luxury. Take one look and you’re hooked.
Exterior
The exterior features dynamic proportions, precise lines and sculptured surfaces. Every angle of the BMW 7 Series is impressive. From its front broad frame kidney grille to the extended side view, the vehicle has presence and elegance. Although the front appears to be surging, the horizontal alignment at the rear shows the breadth of the BMW 7 Series. LED technology is standard and the BMW Laserlight is distinguishable by the blue-coloured, horizontal bars in the Adaptive LED headlights inner tubes. The side view has a gradual descending roof line and the integrated door handles extend from the front to the rear lights in two precise lines. A horizontal chrome bar extends across the entire width of the vehicle creating an optical connection between the lights.
Interior Design
Go ahead and pick a seat. Whether you’re behind the wheel, riding shotgun, or being chauffeured in the rear you will undoubtedly experience nothing but luxury. Even inside the BMW 7 Series technology is at its best. Passengers enjoy spacious comfort and a range of exclusive entertainment options. The removable Touch Command tablet provides a fully integrated control option for comfort and entertainment functions. The center armrest is covered with black leather Nappa and the Panorama glass roof Sky Lounge creates an open and light-filled sensation of space in its long version. The instrument panel is truly innovative as BMW is the first manufacturer to offer Gesture Control so that essential commands can be given by hand movement. The advanced Voice control, the iDrive Touch Controller and, as an alternative, the Touch Display, can be operated directly via the 10.25" LCD colour display. Listen to your favorite tunes through the studio-quality audio of the Bowers & Wilkins Diamond surround sound system and you may not want to step outside the vehicle. A virtuosic composition of material, light, shape, and colour is directed towards travelling in a luxurious ambience.
Yes, the BMW 7 Series is a beautifully designed luxury vehicle that commands attention. Driving is Believing and seeing this vehicle up close makes you appreciate its innovation and quality. If one were to correlate this luxury vehicle to a dish on a fine dining menu, we would describe this new BMW 7 Series as EYE CANDY for the road.