here’s a quiet revolution
happening in the trades and
women are leading it. From
roofing and HVAC to plumbing and electrical, women are redefining what it means to run a professional home service business. And as the founder of SeraphX, a digital marketing consultancy dedicated to helping these businesses grow, I see the transformation every day.
In 2024 alone, more than 15,000 women-owned home service businesses were launched; outpacing traditionally female-led sectors like beauty and wellness for the second year in a row! According to Yelp’s 2025 She-conomy report, this industry has become one of the fastest-growing spaces for women entrepreneurs, with annual growth rates like +21% for HVAC, +17% for plumbing, +15% for electrical, and +10% for roofing.
These aren’t incremental shifts, they’re reshaping the business landscape. Women are stepping into roles once considered off-limits, flipping the script on what leadership in the trades looks like. While only 3.5% of plumbers are currently women, that number is changing and fast.
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