How important is the in-arena experience today, and what innovations are you most excited about to elevate game nights?
The in-arena experience is more important than ever, but I think about it as part of a much larger ecosystem around how fans connect with the team. Yes, game night at the United Center needs to be special – but so does everything that happens before and after that.
That’s why investments like the Blackhawks Ice Center and the 1901 Project matter so much to me. It’s not just our practice facility – it’s a community hub where people interact with the
organization every day, not just on game nights. Creating those touchpoints builds long-term connection and loyalty. For the
1901 Project, we’ll have the opportunity to shape a new game day experience that will
extend beyond the four walls of the United Center.
As a father of two daughters, how has being part of the hockey world shaped their experience growing up?
I tease them that they are spoiled, having been in multiple Stanley Cup parades before they turned 10! Just like how I grew up, they have had such a special opportunity to be part of the incredible community that surrounds the Blackhawks. The United Center is like a second home for them – from being at games with extended family, friends, fans and employees, they have all watched them grow up. Now, they are starting to hone in on their own interest and fandom as the age of our players is just a few years older than them – which makes it that much more fun and relatable for them.