Anupama Dayal at her showcase.
ANUPAMA DAYAL
Anupama Dayal is a romantic but she doesn't wear rose-colored glasses. The charming designer parlayed the prodigious success of her label established in 2004 into a career as the nation's sought-after Resort and Resort Bridal designers, achieving niche market domination and global recognition: Vogue UK described one of her collections as 'easily the prettiest' and she was declared 'London's new best friend'. With a focus on jewel-tone fabrics, modern take on classic silhouettes and revival of ancient hand printing techniques, Dayal's designs are bohemian glamour steeped in Indian craft.
Recently, she donned a new creative hat with her jewellery and home line. Twelve years after stepping into the business of fashion, she is proud owner of workshop-cum-store 'Anupamaa Haveli' and stores across the Capital which resonate her belief, "to go global, we must become more and more
local." With an expansion plan
in place, Anupama Dayal
recently launched a 400
sq ft studio which reflects
her ideologies —
handpainted flowers
on the walls and
ceiling, mascot
puppet, tapestries
and awe-inspiring
mirror inspired by
India Gate! Bamboo
showcasing her
Resort collection
line one end of the
store; the other end
showcases home
accessories. What's
interesting is the
designer's ideology of
‘giving back.' Speaking on
her collaborative collection
with Ekaya—a label rooted in
Banaras' textile heritage—''the idea
was to revitalise a beloved classic and make it relevant for modern times. The Banarasi sari is a jewel among our superlative Indian textiles! However, young women hesitate to wear it and older women tend to only wear it for
weddings. Our goal is to take it to the fabric of everyday living. So I tried to make the saris lighter to give them more movement and easier drapes. We also tried to keep decorative elements minimised or strategically placed so it lends itself to casual 'fitting in' that modern day living requires, but every attempt was made to make it more vibrant and sexy!'' And she is in the headlines again with her newest project — Anupama Mangar. Situated in a village bordering New Delhi, the luxurious home-stay pampers guests with a stylish ambience and the most