Paraiso: The Epicenter of Swim Culture
At the heart of the Swim Week action, Paraiso Miami Beach brought together an electric mix of brands and designers under one expansive tent. The atmosphere was festive, with live music performances and buzzy collaborations.
Highlights included Cupshe’s 10th anniversary showcase of womenswear, menswear and kidswear, Leslie Amon’s scintillating debut of “The After Sun” collection, inspired by sultry summer nights while Oh Polly turned up the heat with “Club Tropics,” and Azulu Colombia’s “Anatomy of a Bloom” looked ahead to Resort ‘26 with floral fluidity.
Art Hearts Fashion: Edgy and Elevated
At the Eden Roc Hotel, Art Hearts Fashion delivered a dramatic, black-lacquered runway that doubled as a mirror—reflecting not just the models, but the bold creativity of designers like Pia Bolte, Ca Rio Ca, Cirone Swimlingerie, and Diva Couture. Both men’s and women’s collections shimmered under spotlights, fusing athleticism with high-glam energy.
Maaji at Temple House: Immersive Fantasy
In a sacred space turned surreal playground, Maaji debuted its Resort ‘26 collection inside the Temple House, an architecturally iconic venue reimagined as a mermaid dreamscape for the night. The show, dubbed “Maaji Mermaidland,” launched the “Cherry Coke x Maaji” collaboration, the first in a vibrant trilogy that will include Sprite and Coca-Cola themed collections through 2026. It was whimsy meets innovation, with fantasy woven into every thread.
Photo by Hope Gainer
Photo by The Pink Studio
Photo by Frazer Harrison Getty Images