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On the Street
2024 National Restaurant Association Show®
May 18th-20th, Chicago, IL
The 2024 National Restaurant Association Restaurant, Hotel-Motel Show® wrapped up in May at Chicago's McCormick Place, reaffirming its status as the premier event for the foodservice industry. The Show attracted more than 58,000 foodservice professionals from across the United States and around the globe, representing 124 countries.
2024 SHOW HIGHLIGHTS
The Show floor buzzed with energy and excitement. Decision-makers from leading restaurants and foodservice operations converged to discover the latest products, technologies, and solutions. The Show boasted over 2,240 exhibitors and the Show floor spanned over 723,400 square feet—over 12 football fields.
One major trend was the focus on flavor experiences, with restaurants embracing global flavors, playful plating, and health-conscious options to captivate consumers.
International participation reached new heights at this year's Show, with attendees representing 124 countries. Countries with the highest number of attendees included Brazil, Canada, China, Mexico, Taiwan, Colombia, the United Kingdom, Italy, Turkey, Japan, and Spain.
Keynote ‘24 featured a captivating discussion with acclaimed chef, restaurateur,
and humanitarian José Andrés. Andrés shared his profound insights on the transformative power of food and his journey in
intertwining culinary excellence with humanitarian and food policy efforts.
The Show also showcased celebrated chefs and master mixologists demonstrating their culinary and beverage expertise. Top mixologists and beverage experts shared their secrets to unique cocktails and beverages, highlighting trends like low-alcohol and non-alcoholic drinks, global flavors, and sustainable practices.
The National Restaurant Association Restaurant, Hotel-Motel Show® is the Western Hemisphere's most influential foodservice event showcasing industry innovations and trends.