Fete Lifestyle Magazine June 2018 - Travel | Page 21

n a previous life, Mia Duchnowski was a news anchor for Bloomberg TV. She had access to great skin care and her husband started using her products. Being a guy’s guy, her husband’s motivation for doing so it wasn't related to vanity but rather for health. Both his father and grandfather had been impacted by skin cancer, so it was important for him to take care of his skin. Mia experienced frustration trying to find effective products that were healthy and not hyper-sexualized for her man. She soon discovered that her close friend Laura Lisowski Cox was experiencing something similar. Her husband was also borrowing her products and she came up empty when searching for something just for him as well. So, in 2016 they decided to start Oars + Alps with the goal to give guys a better way to take care of their skin without the harsh chemicals or inconvenience.

Oars + Alps are for men who are always on the go. Be it for work, being active or any place in between, they have products for every lifestyle. They offer a unique and innovative way to improve skin appearance without the use of harsh chemicals or solvents. There are no parabens, sulfates, talc or many of other toxic ingredients typically used in men’s skin care prodcuts. Their key ingredient is Alpine Caribou Moss, which is sourced from Northern Finland in the Arctic Circle. It offers a potent phytonutrient profile that is rich in antioxidants and polyphenolic compounds that can scavenge and neutralize free radicals, reducing oxidative stress and inflammation in the skin. In addition, all products are travel-friendly both in size (all TSA friendly) but also in product format. For example, the face wash is a solid charcoal face stick that can go in any carry on or gym bag without spilling.

Customers are important to Oars + Alps. They listen to what customers need and make products that fit their lifestyle. They got feedback from many guys about looking tired and wanted help with dark circles under their eyes. So Oars + Alps developed and recently launched the Wake Up Eye Stick. It's one of their top selling products and recently won a 2018 Men's Grooming Award.

People are becoming increasingly more aware of what they put in and on their bodies. The same trends that hit food (natural, ingredient transparency, etc) have hit skin care. Oars + Alps #1 selling product is their Natural, Aluminum-Free Deodorant. Men have really educated themselves in this space and they are proud to have products that both meet and exceed their standards. Check out Oars + Alps products at www.oarsandalps.com.

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