From the world’s top beverage company to luxury automotive brands to global telecommunications powers, a diverse group of companies have helped shape Kevin Williams into a well- rounded, top-notch marketing executive.
Kevin's marketing experience over two decades include Global Brand Marketing, Multicultural Marketing, Advertising & Public Relations, Sports & Property Asset Management, Entertainment Marketing and Business Development. Kevin provides brands with the guidance they need to move sales and marketing efforts from hoping to planning, from art to science, from guessing to knowing, and from random to planned success. Some of Kevin’s career highlights include his work on brands and organizations like Verizon Wireless, Verizon Telecommunications, Subway Restaurants, the United States Census, Bermuda Department of Tourism, and Ad Council.
In his current role at BMW of North America, Kevin leads the company’s multicultural marketing efforts for the BMW, MINI and Motorrad brands. He’s responsible for the development of culturally relevant strategies and initiatives designed to engage African American, Asian, Indian and Hispanic consumers, as well as Women and LGBTQ target segments. Kevin is a member of BMW of North America’s Diversity Committee and is intimately involved with the company’s relationship with Diversity organizations.
Previously, in a successful career at The Coca-Cola Company, Kevin held a variety of strategic marketing positions, successfully partnering with the company’s bottling partners to develop brand-building retail strategies for many of their brands, as well as developing breakthrough-marketing programs for the company’s Olympic Games, FIFA World Championships, World Cup and the National Basketball Association properties. Kevin’s involved with a number of national and community based organizations and is passionate about mentoring young men of color.