As a businesswoman, Ema is an ever-evolving entrepreneur. She is nimble and flexible enough to adapt quickly to changing times. During the pandemic, her customers did not have a need for gorgeous gowns and party dresses, so she took the time to create her first swimwear collection. The swimsuits include the same signature paint on unique one and two-piece swimsuits. The Ema Savahl Swimswear Collection was launched with a big bang. It became the Official Swimwear of the Miss Universe Pageant in 2020. The pageant was held at the Hard Rock Guitar Hotel in Hollywood, Florida and aired worldwide in about 190 countries. All the beautiful contestants from each country wore an Ema Savahl swimsuit and bright colored full-length coat that sashayed on the stage.
During the pandemic, Ema also transitioned from selling wholesale to stores, to direct to consumer on her own website. Now, items ordered online can be shipped anywhere worldwide. As social media exploded and influencers became the new “celebrities,” Ema took to Instagram and fashionistas everywhere found her.