What role does health and wellness play in your daily routine as the CEO of Lifeway Kefir?
Health and wellness influences everything I do! I have to walk the walk to make sure I’m at the top of my game to lead Lifeway. And really, it all starts with the gut and being physically active. When you take care of your microbiome, it takes care of you.
How does Lifeway Kefir stand out as a health product compared to other probiotic-rich options?
Lifeway Kefir has complete, bioavailable protein and is loaded with nutrients. Many yogurts only have 3-5 cultures, but Lifeway has 12 strains of live and active probiotic bacteria that promote diversity and help to support a healthy microbiome. It’s convenient, delicious and amazing in recipes. Lifeway is the complete package.
How has Lifeway Kefir impacted the health journeys of your customers, and do any stories stand out to you?
There are so many… it’s difficult to pick just one. The best story is probably the one that started it all. My father was struggling with digestive issues when he came to the USA, and the one thing he missed about his home in the former USSR was kefir. As a refugee and an engineer by trade, he took his experiences and skills and brought Lifeway to life. Now our kefir helps millions. He followed his gut and I’m proud to continue his legacy.
What advice would you give to future leaders who want to make a positive impact in the health and wellness industry?
Lead with your gut. Find the niche you’re truly passionate about and lean into it. What helps you can help others.
Can you possibly share any exciting new products or flavors Lifeway Kefir will be introducing this year to support healthier lifestyles?
We have so many amazing flavors! Our new lactose-free Flavor Fusions are incredible, especially the Taro Ube Latte and Pistachio Rose Vanilla. We also have a line of Probiotic Smoothies + Collagen that are going to be the greatest skincare hack of 2025. I can’t wait for everyone to try the Matcha Latte flavor – I’m obsessed!
It’s clear that Julie’s commitment to both health and innovation is transforming lives—and the future of wellness is brighter because of leaders like her. I can’t wait to see all the exciting things ahead for Lifeway Kefir!
Interested in learning more? Check out my 2024 Wish List here.