Photo Credit Aleisha Kalina
Get Buzzed. Stay Free.
Non-Alcoholic Beverage Invents Molecule to Trigger a Happy Feeling in Brain
BY KATHERINE FLEISCHMAN
rkay Beverages
Inc., a pioneer in
the non-alcoholic
beverage industry, is changing the game with their innovative alcohol-free spirits, containing a molecule that fools the brain into believing you have that warm, fuzzy feeling without the side effects, but with all the health benefits to the body and brain. Founded by Reynald Grattagliano, Arkay is rewriting the rules of social relaxation by offering a unique and scientifically backed alternative to traditional liquors.
Arkay's breakthrough lies in its revolutionary molecule, known as W.A.R.M, which triggers a series of sensory stimuli when in contact with the tongue. This creates an illusion that the consumer is experiencing the same burn and kick found in real liquor. Unlike alcohol, Arkay delivers the taste without any of the negative effects, such as hangovers or addiction. The W.A.R.M molecule actually sends a signal to the brain, in this case, the hypophysis, which is a gland that creates the feeling of happiness in the brain, leading you to a state of euphoria.
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