Bourbon, Books & Dolls
BY KAT FLEISCHMAN
omeka Lynch Purcell is a visionary
entrepreneur, author, and financial
empowerment coach. As a Black
female powerhouse, Tomeka has ventured into multiple realms, crafting an impactful legacy through PurCellos1789 Bourbon and the Morgan Series books and dolls, along with her thriving financial empowerment initiatives as CEO of
PMG Worldwide, assisting
minorities with mortgage
issues and putting over 100
families into homes.
The thread that ties Tomeka’s
businesses together is her
focus on minorities and those
with a lower income bracket in
Black communities. She
recognized the need for a
bourbon that appeals to
women and the Black
community and PurCellos1789
emerged with a unique blend
that combines sweet, floral
notes for a smooth and sexy
taste. The brand challenges
stereotypes, breaking the
notion that bourbon is
exclusively a man's drink. Its
unexpected uses in cooking
and mixology further add
layers to the narrative.
The journey of crafting this
bourbon, with a mash bill that
is 99% corn, showcases
dedication to creating a distinct and inclusive spirit. Beyond the bottle, Tomeka engages in strategic partnerships with restaurants, integrating PurCellos1789 into culinary experiences. The bourbon is not just a drink; it's a catalyst for creative collaborations.
In recognizing the financial literacy gap, Tomeka extends her impact through the Morgan Series. With the creation of Morgan, an African American doll, and corresponding books, Tomeka introduces Black children in under privileged communities to crucial financial concepts in a relatable and engaging manner. The series tackles topics from earning and saving to entrepreneurship, instilling financial wisdom in young minds.
The Dynamic World of Tomeka Lynch
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