Fete Lifestyle Magazine February 2024 - Leadership Issue | Page 36

Bourbon, Books & Dolls

BY KAT FLEISCHMAN

omeka Lynch Purcell is a visionary

entrepreneur, author, and financial

empowerment coach. As a Black

female powerhouse, Tomeka has ventured into multiple realms, crafting an impactful legacy through PurCellos1789 Bourbon and the Morgan Series books and dolls, along with her thriving financial empowerment initiatives as CEO of

PMG Worldwide, assisting

minorities with mortgage

issues and putting over 100

families into homes.

The thread that ties Tomeka’s

businesses together is her

focus on minorities and those

with a lower income bracket in

Black communities. She

recognized the need for a

bourbon that appeals to

women and the Black

community and PurCellos1789

emerged with a unique blend

that combines sweet, floral

notes for a smooth and sexy

taste. The brand challenges

stereotypes, breaking the

notion that bourbon is

exclusively a man's drink. Its

unexpected uses in cooking

and mixology further add

layers to the narrative.

The journey of crafting this

bourbon, with a mash bill that

is 99% corn, showcases

dedication to creating a distinct and inclusive spirit. Beyond the bottle, Tomeka engages in strategic partnerships with restaurants, integrating PurCellos1789 into culinary experiences. The bourbon is not just a drink; it's a catalyst for creative collaborations.

In recognizing the financial literacy gap, Tomeka extends her impact through the Morgan Series. With the creation of Morgan, an African American doll, and corresponding books, Tomeka introduces Black children in under privileged communities to crucial financial concepts in a relatable and engaging manner. The series tackles topics from earning and saving to entrepreneurship, instilling financial wisdom in young minds.

The Dynamic World of Tomeka Lynch

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