Fete Lifestyle Magazine February 2021 - Reality/Realness Issue | Page 60

Confidence Apparel

As you might have guessed, this contemporary apparel brand is all about confidence! The Scales, a husband-and-wife duo, created this line of casual clothing to empower, inspire and educate. The graphic pieces promote positivity with words like; Worthy, Love, Loyalty, Dedication and so much more. The designers help you to look inside yourself and figure out, “What’s your word?”

The Scales have used this platform to give back in so many amazing ways. They created the Confidence Foundation which is dedicated to building young kings and queens through mentoring programs. They created the Confidence Scholarship which provides financial assistance to youth pursuing higher education. And they created the Black

Confidence Collection to celebrate black heritage and to honor early African civilization.

Currently Craving:

Confidence Yoga Jumpsuit

Worthy Crop Hoodie