PKWY (Parkway), the sock brand founded by Dwyane Wade in partnership with Stance, launched its first seasonal lifestyle collection called PKWY by Dwyane Wade. Inspired by Wade’s vision of an intersectional culture linking art, fashion, music, and sports, PKWY by Dwyane Wade includes 18 different sock styles in 3 distinct color capsules.
PKWY, which came to market in February of 2018 with its officially licensed line of NBA and MLB team socks, was co-founded by Wade in partnership with Stance – the brand known for turning socks into a statement piece. Dwyane and Stance have worked together since 2013 when he became the first NBA athlete to represent the company and co-created a previous collection that carried his name.
PKWY is designed and priced to appeal to Dwyane’s wide fan base and is available at pkwy.com, in the men’s department of Target Stores, and multiple specialty retailers across the country. Up to this point, PKWY’s NBA and MLB licensed socks have been available nationwide, and customers can expect smaller capsule collections, like last year’s “Wade County” capsule, to launch via collaborations and limited releases on a monthly basis at pkwy.com and select retail partners.
“I’ve always loved socks as a fashion statement, because they add a true layer of personality to your style,”said Dwyane Wade, CEO of PKWY. “PKWY is the evolution of a great partnership with Stance and it is amazing to see it in a national retailer like Target."