Fete Lifestyle Magazine February 2019 - Relationships. Our 50 Issue. | Page 21

ebruary is the month of love and relationships. Can we agree that life, love and beauty all go hand in hand? What is important to you and the relationships you want to invest in? There is nothing more beautiful than impacting confidence with brand relationships. Customization, quality, value that empowers ageless and real beauty, now that is beautiful!!!

As I spend a day walking through beauty stores, I hear questions arise from consumers and come to realize that the

reason a lot of consumers are not happy with their beauty products is because customization is not being met. What does that mean? Communicate!! Everyone's vision, skin, lifestyle and look are different. Communication is key. Ask questions, voice your concerns, make sure you are comfortable with the answer and your investment.

Here are some useful pointers on what to address when shopping and building beauty brand relationships:

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What are the active ingredients?

Do I feel good about using these ingredients on my skin?

How does my skin feel?

How does my skin look?

Is this the look I'm trying to achieve?

Is this something I'm comfortable doing at home?

Is this a product that I want to invest in?

Do I love it?

The true value of a relationship is how it makes you feel....