What drew your interest in luxury fine jewellery and inspired you to start with your brand?
Coming from a family of high-end fine jewellers famous for their high standards, I enjoyed an interest in fine jewellery very early on in my life. I grew up visiting Mumbai and my grandfather’s jewellery stores and hearing tales of how my mother and aunts would compete for the best sales amongst themselves while taking care of our retail stores in Australia! My family background in this genre serves as a great motivation for me to build something unique and great in the luxury fine jewellery industry, the influence of traditional Indian heritage mixed with my international upbringing and experience, I hope to create something that has never been seen before with Savaj.
Our specialty is still bridal collections, and we are expanding in our design creations and hope to be able to create a brand that is symbolic of Indian heritage.
Did you have a clear idea of the growth for Savaj right from the start?
Actually, no. Just before the pandemic, I was attending a wedding with a friend and we were amazed to see how beautiful the bride looked, but her bridal jewellery looked even more gorgeous. That day got me thinking about exploring why women don’t get to shine and glow more often. So, I set out to try and address this through the expression of their choice of luxury fine jewellery. When it comes to fine diamond jewellery, the idea is to help women bring out their inner sense of style and sparkle.
What made Savaj stand out in the fine jewellery industry?
Our versatility for design creation is one of our biggest strengths. The fact that we can take a traditional gemstone such as the Polki, and traditional Meenakari and turn it into a creative piece of luxury art that can be worn by an individual to better express themselves in a more modern younger design, more suitable for today’s generation is one of our biggest strengths.