Fete Lifestyle Magazine August 2023 - Anything Goes Issue | Page 73

he cannabis

industry, once

relegated to the

shadows of prohibition, has emerged as a thriving economic force, reshaping societal norms and challenging age-old stigmas. As this growing sector gains momentum, it becomes crucial to scrutinize the makeup of its participants, revealing both promising progress and persistent disparities. Within this industry, the presence of minorities is both undeniable and insufficiently acknowledged. The story of minorities in the cannabis industry is one of untapped potential, systemic hurdles, and a quest for equitable representation.

Historically, minority communities have borne the brunt of the war on drugs, enduring disproportionate arrests and convictions for cannabis-related offenses. Yet, as legalization sweeps across the country, the very individuals who once suffered these injustices are now hoping to reshape the industry's landscape. The inclusion of minorities is not just a matter of symbolism; it's an opportunity to address past wrongs and foster a truly inclusive economy. The cannabis industry provides an arena for entrepreneurship, where innovation meets commerce, and the co-founders of Viola, the largest black-owned cannabis company in the U.S., are doing just that.

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