Creating Your Style Using a Virtual AI Closet
BY KATHERINE FLEISCHMAN
omen struggle to find clothing
that is safe for their skin,
environmentally responsible,
beautiful, and practical for work. Meanwhile, closets everywhere overflow with underused items. Enter Rhubaia by CEO Lacey Cadieux-McLean, an eco-conscious women’s professional clothing brand paired with an AI-powered virtual closet app designed to reduce waste, simplify wardrobe management, and foster connection. Rhubaia prioritizes longevity, while the virtual closet reduces decision fatigue, for effortless outfit planning, and mindful use of existing wardrobes.
Lacey’s ‘aha’ moment came as a busy professional, finding many garments containing harmful toxins and went on a mission to create healthier alternatives. With 15 years of experience as a PM in the IT sector, she saw a gap between sustainability-focused fashion and smarttech innovation. The collaborative digital space reduces textile waste, plans outfits, shares wardrobes, and invites assistants, stylists, or loved ones into their digital closet.
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