CONTENTs
CONTENTs
CONTENTs
Return to
the Water
DC: Describe your perfect client and why the luxury curated fashion rental market is becoming so popular.
JM: My perfect client would be someone who is confident and willing to take risks and advice from our stylists. The beauty of renting is that you don’t have the stress of buying, so there should be no boundaries. The rental market is growing rapidly especially with the return of black-tie events, festivals, parties and with social media platforms like Instagram, many people only want to wear these pieces once. The clothing rental industry also contributes to sustainability within the fashion environment.